The cultural traditions and heritage of every community can be an engine for driving economic development if they are preserved and shared with others.  The FARM2U Collaborative® has developed a toolkit with five (5) easy-to-use guides that enable communities to identify their cultural assets and use them to build relationships with tourists that can be sustained for years to come.

The Toolkit focuses on heritage tourism, both cultural and culinary.  Once your community decides what makes your “homeplace” attractive to tourists, you can create an authentic experience that will be rewarding for the visitor and community alike.

Currently our toolkits are available for download only:

Cultural Heritage as Community Development

Heritage tourism has become a multi-billion dollar industry and this guide provides easy-to-follow steps for attracting tourists to your community.

Culinary Heritage Tourism:
A delicious way to explore

This guide describes how your community can provide experiences for heritage travelers to immerse themselves in local activities that include trying traditional, local food.

Planning a Country Roads Cook-Off™:
A Recipe for Success

This comprehensive guide provides step-by-step instructions for organizing, planning and implementing a local food event.  The planning tools include a manual, video and the various templates required…essential forms, press releases, rules and regs, entry forms, posters, award certificates and more.

Bringing Partners to the Table:
Building Community Partnerships

Building support and finding partners for community-based heritage events is essential to sustaining efforts over time.  This kit provides insights on the difficult task of asking someone for money to help you.

Cultural Heritage – Preserving, Sharing, Fundraising

This illustrated toolkit and accompanying video demonstrate how to preserve artifacts as family treasures, as well as how to incorporate them into memorabilia to be sold as an entrepreneurial fundraising activity.


Mining For Gold Capitalizing on Your Local Treasures – A Guide to Community Assessment and Engagement

This guide helps community teams work together to identify key aspects of local culture and heritage that have inherent economic value. It provides a step-by-step process for developing an asset map – an objective view of the unique social traditions, foods, geography, history, agriculture, architecture and other unique aspects of a community that have appeal to tourists and can attract tourism dollars. Mining for Gold also helps community teams develop action strategies and build the capacity necessary for carrying out their plans. Includes sample meeting agendas, tips for meeting facilitation, and links to essential resources.

Raising the Barn Building Effective Teams in Your Community

Raising the Barn is a quick guide for putting the foundation in place for a successful team experience. It includes practical tips for choosing group members, planning meetings and developing a workable team plan. There are links to important tools that help facilitate groups as they work toward a
common goal.

Rolling Out the Welcome Mat
Building Tourism in Your Community

This guide explains that tourism isn’t just for big cities and the more well-known vacation destinations. Tourism is also a very viable economic strategy for small towns and rural communities – in fact, many of them are better at it than the so called “pros”. Travelers are growing weary of cookie-cutter, over-hyped destinations and long for traveling experiences that are unique, comfortable, and welcoming. Small towns that plan for their guests can provide rich, authentic experiences that include eating local cuisine, experiencing the hospitality of local bed and breakfasts, visiting unique historic sites and festivals, and meeting friendly people. The richer and more authentic the experience, the more likely visitors are to return.